For decades, Pepsi truck drivers guessed how much soda they’d sell, then loaded their trucks and sold, to stores along random routes. Not anymore. There are now dozens more beverages being sold by
Pepsi, including waters and juices—in all, too many to fit on one truck and one store display. What to do? Separate sales from delivery, and use new teams of wired professional salespeople, not drivers, to improve marketing and deliver specific orders. Sound simple? Guess again. Mobility is changing the workplace.
