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Expert Voices: C.K. Prahalad & Venkat Ramaswamy on CRM
Thanks to the rapid spread of cell phones and other mobile devices, Web sites and media channels, consumers now…
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Executive Briefs: December 2003
Strong Signals: Information Polluters? By John Parkinson How much misinformation would it take to ruin your expensive and carefully…
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Case Study: Walt Disney World Resorts and CRM Strategy
Sitting on a curb with their three children one humid afternoon in October inside Magic Kingdom, the oldest of…
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Woo New Customers: Ebay Inc.
While traditional loyalty programs are designed to boost spending at one business, eBay Inc., the San Jose, Calif.-based online…
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C-Meter: December 2003
Perhaps the most important economic news of 2003 was the announcement on Oct. 30 that the U.S. gross domestic…
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Research: Vendor Value 2003
When IT professionals go shopping, they check how competing IT products compare with one another. But when CIOs buy…