The metaphor of “services” lies at the heart of one of the world’s most ballyhooed trends: using service-oriented architecture…
Peter Fader, professor of marketing at University of Pennsylvania’s Wharton School, is the ultimate marketing quant—a world-class, award-winning expert…
Every time we ask IT executives about recruiting and retaining IT talent, they tell us it’s becoming more difficult–and…
Mid-market companies need to attract and retain more technical talent, but don’t have the deep pockets of their larger…
“Influential” will never have the air of rigor, however phony, that ROI enjoys. There is no equivalent in the…